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Breastfeeding

Mother and baby
Breastfeeding offers your baby protection from cot death, asthma, eczema, serious infections, allergies, childhood diabetes and obesity

How much do you know about breastfeeding?

 
June 19 to 25 was national breastfeeding awareness week 2011.  Everyone has heard the cliché “breast is best”, but how much do you really know about it?  The Tower Hamlets breastfeeding team put together a quiz for you to test your knowledge. 

Click here when you’re ready to look at the answers.

Help for mums

 

More than 90 per cent of babies in Tower Hamlets breastfeed on the day they are born, but many mothers stop breastfeeding earlier than they planned.  With the right information and good support, nearly every mother will be able to breastfeed comfortably and will produce all the milk her baby needs.

 

Tower Hamlets has an excellent breastfeeding support services provided by a team of highly-skilled workers who speak English, Bengali and Somali.  Support is offered in hospital, at clinics, on home visits and at breastfeeding groups. Download our support leaflet for details ofbreastfeeding groups and telephone helplines which are open in the evenings and at weekends.

 

Our breastfeeding support team is available Monday to Friday on 079 6160 9626.  There is a breastfeeding drop-in group open on Sundays, 2pm until 4pm at the Barkantine, 121 Westferry Road, E14 8JH.  All welcome.  No appointment needed.

 

Tower Hamlets is breastfeeding welcome

 

Over 120 venues in the borough have signed up to the breastfeeding welcome scheme.  The Royal London Hospital is part of the scheme and features quiet rooms and spaces for breastfeeding mums in the antenatal and outpatient areas. All visitors to the hospital who are breastfeeding may use these facilities.

 

All Idea Stores, libraries and pharmacies and children’s centres welcome mothers to feed anywhere that they are comfortable and will provide a private place for breastfeeding if preferred.  The Registry Office, Town Hall, One Stop Shops and a number of housing offices have joined the scheme.  There is also a wide range of cafes, shops, hairdressers and other venues displaying the distinctive pink “We are breastfeeding welcome” logo.

 

Breastfeeding in Tower Hamlets

 

The number of mothers breastfeeding their babies in Tower Hamlets has doubled in the past five years according to new information released today by Barts and The London NHS Trust.

 

The announcement came in June 2011 as staff at The Royal London prepared to celebrate their annual breastfeeding awareness week with new mothers and babies on the wards.

 

Joy Hastings, breastfeeding project coordinator and midwife at Barts and the Royal London said research showed that 51.6 per cent of mothers exclusively breastfed their babies in 2010-11 compared to 25.9 per cent of mums in 2005-06.

 

“In that same period, the number of mums feeding their babies formula milk dropped from 18.8 per cent to 9 per cent,” Ms Hastings said.

 

“With approximately 4000 births at the Royal London Hospital every year these are very promising figures and prove that our range of initiatives to help new mums breastfeed are working.

 

“Breastfeeding can be challenging for new mums and at least 2000 mothers require the support of our midwives and breastfeeding support workers every year to help them learn."

 

Becoming baby Friendly

 

To ensure that all mothers get the information and support they need to breastfeed their babies for as long as they wish, NHS Tower Hamlets is implementing the UNICEF baby-friendly best practice standards, working in partnership with Barts and the London NHS Trust and local children’s centres.

 

The Royal London is working towards becoming the first ‘Baby Friendly’ hospital in central London and having already achieved the first two stages of the award hopes to become fully accredited by the end of the year. This official worldwide benchmark is awarded by UNICEF and the World Health Organisation to hospitals that show a high standard of care for pregnant women and breastfeeding mothers and babies.

 

 

Breastfeeding information

 

Breastfeeding offers your baby protection from sudden infant death, asthma, eczema, serious infections, allergies, childhood diabetes and obesity.  At the same time, mothers are offered some protection against breast cancer, ovarian cancer and osteoporosis.

 

Breastfeeding is normal and natural and provides all the nutrients a baby needs. The proven health benefits are overwhelming for babies and their mothers.

 

For more information about breastfeeding, see www.breastfeeding.nhs.uk.

  

Contact us

 

For more information on breastfeeding in Tower Hamlets ask a midwife or health visitor, or contact our breastfeeding support team.

We are breastfeeding welcome sticker, December 2010

More than 100 venues in Tower Hamlets welcome breastfeeding. Find out more about our accreditation scheme.

 

Download our leaflets

Useful links

  • Baby friendly initiativeOrganisation working with health services to support parents to make informed choices about how they feed and care for their babies
  • BreastfeedingNHS organisation providing advice and information on breastfeeding
  • Children's centres in Tower Hamlets Children’s centres offer parents and carers opportunities to have fun and learn with their child, provide information and advice on child development, childcare and referrals to other key services

Published: 29 June 2011